Academic & entrepreneurial development

College by Design

Education, relationships, and enterprise.

Shape your educational experience with intention. Explore opportunities, build useful relationships, demonstrate your skills, and test a small offer.

$49 USD · One-time digital download · Launch price

Explore the digital release.

Preview the toolkit here and check current purchase availability on Gumroad.

College by Design: education, relationships and enterprise. Student and Family Toolkit by Brian Kennedy Jr.
A 23-page self-guided toolkit. Four PDFs and start-here instructions.

Inside the download

A practical route from possibility to action.

This purchase does not include live classes, coaching, admissions services, a subscription, or an online academy.

Learning guide

Six steps connect educational decisions, resource use, relationships, work evidence, an enterprise test, and your next 90 days.

13 worksheets

Build a decision brief, support map, outreach plan, opportunity comparison, evidence story, offer test, and a 90-day plan.

Family companion

Six conversations and a support agreement help families listen, discuss practical needs, and support the learner’s direction.

Sources & next steps

Official education, career, business-support and financial-capability resources, plus clear instructions for using the files.

Choose your entry point

Different starting points. A direction you can explain.

Preparing for college

Compare realistic routes and consider learning, support, affordability questions, relationships and experience.

Already enrolled

Connect courses and campus resources to a project, work opportunity or small enterprise test.

Returning to college

Build from your experience while accounting for work, family responsibilities, time and practical support.

Families & supporters

Expand the conversation about education and economic possibility without taking over the learner’s choices.

Practice enterprise now

Create value. Test an offer. Learn from the response.

Start with a skill, a need, and an appropriate person or group to learn from. Define a small offer, set boundaries, and record interest, delivery, costs and any money actually received.

A sale is not required to demonstrate learning. An honest no-sale result, appropriate demonstration or contribution can inform a better next step. No paid software, advertising spend, inventory purchase or debt is required.

Use the same initiative to bring value into employment: understand a need, seek authorization, deliver responsibly, and show what you learned.

Read the sample and try a worksheet →
Actual direction and possibility worksheet, with prompts for strengths, needs, two possible routes, support and a next action
A real workbook page from the download.

Before you choose.

Is this a live course?

No. This is a self-guided ZIP download containing four PDFs and start-here instructions. Live teaching and institutional use are separate conversations.

Can I complete it digitally?

The PDFs are printable and can be annotated with a suitable PDF application. They are not fillable AcroForm fields. You can also use a notebook or another accessible format. No worksheet responses are automatically collected.

Do I need to start a business?

You will explore value creation and a bounded offer test. The learning can support employment, an appropriate contribution or an enterprise. Younger learners need suitable adult support and appropriate arrangements.

What does the price include?

The $49 launch price is for the personal and household-use digital toolkit. It does not include live sessions, individualized advice, institutional licensing or future paid programs. Check Gumroad for current availability and applicable checkout details.

Are jobs, income or college outcomes guaranteed?

No. Admissions, funding, employment, customers, income and wealth outcomes are not guaranteed. Teaching cases and hypothetical calculations are labeled. Check current requirements with the appropriate qualified source.

Want a facilitated program?

Ask about a cohort for students, returning learners or families, and how the learning can connect to cradle-to-legacy entrepreneurship development.

Ask about teaching & institutional use

The learning library

Put your next step into practice.

Explore self-guided learning paths for education, relationships, careers, entrepreneurship, AI, and change. Preview the lessons, try a free exercise, and meet Brian through his AI-avatar welcome.

Explore courses & learning →